Why 'Creativity, Inc.' is a Must-Read
Creativity, Inc. – The Blueprint for Sustained Innovation Creativity, Inc. is a rare and invaluable look inside one of the world's most successful creative organizations, Pixar. Ed Catmull, co-founder and former president, shares the management principles he developed to build a culture where creativity can thrive, not just once, but consistently over decades. The book is a powerful argument that originality is fragile and that a leader's primary job is not to manage the creative process, but to build a system that protects new ideas from the unseen forces that stand in their way. Catmull details the practical tools Pixar uses to maintain its creative edge, such as the Braintrust (a candid, peer-to-peer feedback mechanism) and the importance of embracing failure as a necessary byproduct of innovation. He emphasizes the need for candor (radical honesty), the belief that "all of our movies suck at first," and the necessity of giving employees ownership over their work. Creativity, Inc. is an essential read for leaders, managers, and anyone in a creative field, offering a profound and practical blueprint for building a resilient, innovative, and high-performing organization.
Notable Quotes from 'Creativity, Inc.'
"Originality is fragile. And, in its first moments, it's often far from pretty. This is why every new project is vulnerable to being killed by a thoughtless word."
"If you don't try to find out what's going wrong, you'll never be able to fix it."
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